What Are Google Ads and How Do They Work?
Pay-Per-Click (PPC), usually known as Google Ads, is a type of search engine marketing. You choose a list of keywords that are both relevant to your business and profitable, and then write search advertising to match them. This enrols you in the search engine results page (SERP) auction, in which marketers compete to have their advertising displayed to visitors looking for products they sell. Pay-Per-Click advertising, on the other hand, is different from other forms of advertising in that you only pay when someone clicks on your ad, hence the name. Join Google Ads Training Courses in Chennai at FITA Academy to learn more about how Google ads work and how can Google Ads help your business?
Does Google Ads Work For Small Businesses?
Yes, Google Ads are effective. Small and large enterprises alike can benefit from it. Paid advertisements are a terrific way for businesses to raise brand awareness, get more traffic to their website, and improve sales while tracking the results.
It may be quite rewarding for small businesses if you are prepared to put in the time to learn how Google Ads works. Continue reading if you’re still on the fence about whether it’s right for you.
#1 Google Ads Can Be Measured
Online marketing is quite quantifiable. When you create a Google Ads account, Google provides you with a plethora of PPC metrics to help you figure out what’s working and what isn’t. This shows you what to keep and what to change in order to get the most out of your campaign. To know why Google Ads for business, join Google Adwords Online Course at FITA Academy.
#2 Google Ads is Scalable
Not sure if you’re ready to go all-in with a massive marketing budget and run every form of campaign imaginable? That’s OK. Google Ads is scalable, which means you can scale up or down as needed. This is one of the main reasons why it’s a powerful digital marketing tool for your company. Small business owners can begin with a highly targeted search campaign and grow over time to include additional services or goods, as well as add additional campaigns as needed.
#3 It’s Faster Than SEO
To begin, I’d want to point out that you should be working on your Search Engine Optimization (SEO) as well. PPC campaigns, on the other hand, deliver results and data more quickly than SEO. They will be able to assist each other in this manner. Because you can utilise PPC to conduct research and run tests on what will earn you the most clicks and then use that information to your SEO efforts.
#4 Secures Brand Name Searches In The SERP
Your competitors may be bidding on your brand name if you aren’t. Allowing them to appear on the search engine results page above your organic results (SERP). You might still have three search advertisements above you even if you rank first in organic search for your brand name. By getting the top advertising place for your brand name, you’re increasing the likelihood that more people will visit your website when searching for your brand.
#5 PPC Is Cost-Effective
With Google Ads, you have complete control over your advertising spend. You can specify the maximum amount you are ready to pay per month, and Google will stop when it has spent it all. You must, however, direct Google as to when and where it should spend your funds. There will be more to come on this subject later.
Conclusion:
If you want to launch a PPC campaign for your company but don’t have much knowledge on how to run Google ads, then join Google Ads Training in Bangalore at FITA Academy.